Product Marketing Manager

Product Marketing Manager

Leading DeFI aggregator

Job Description

Product Marketing                               


Job Type: Full Time (Contract basis)

Location: Remote

Role Description: Product Marketing Manager

Date published: 17-Dec-2020

Function: Marketing



At ADD, our mission is to transition the world into a new era of finance by making decentralised finance accessible to everyone. We are shaping digital money and revolutionizing the way people transact by building the decentralized financial infrastructure of the future. 


To date we have launched our ADD.XYZ finance platform, and will be launching our wallet and several other products this year. We’re a multi-disciplinary, fully remote team that values having the right people on-board rather than the right degree, exact skill-set or superficial brand associations. Above all we’re looking for people who are self-starters, love taking ownership and enjoy creating things from scratch.


We’re building a product suite across decentralised finance. ADD is an aggregator platform of multiple DeFi products - Lending, Privacy, Governance, Staking, Swap, Mobile Money. We aggregate them into a single place and enable more users to access decentralised finance solutions through UI/UX first approach. 


Salary Range:
* In USD equivalent crypto as per industry standard + tokens based on experience


Contract Period:

3 Month Probation



* Put love in what you do. Your work should be a reflection of your craft

* Strive for balance. Whether it’s work-life balance or build scrappy/solid balance, we want people who know that most answers aren’t black or white and strive to find the right in-between

* Less talk, more execution. We want people who can find direction when there is none and can start executing


Product Marketing Manager (Remote)

We’re looking for a Marketing Manager with 4+ years of marketing experience to manage a multi-channel marketing strategy, with a focus on product marketing, community growth and user acquisition. The ideal candidate is passionate about blockchain technology and the decentralized future it can shape, and is just as passionate about marketing, the ever changing technologies supporting it, and its timeless core concepts. Our Marketing Manager is both creative and analytical, is results driven, resourceful, and leads by example.

This role will report into the CEO and work closely with the design team to create, manage and execute’s marketing strategy. This candidate will work within established channels and develop new channels, while ensuring is producing consistent, engaging and effective communications - with the goal of expanding reach and converting community to customer.

Areas of responsibility:

  • Content Strategy: managing, executing, and optimizing ADD’s content marketing strategy in line with existing and developing business objectives

  • Product content: Create and disburse FAQs, Product brochures, Video tutorials, Easy-to-understand articles covering product features across multiple channels

  • Consumer Adoption: 

  • PR + Media: managing and optimizing existing agency relationships to drive and diversify reach beyond existing channels to grow community base

  • Partnerships: liaising with business development, development, and third parties to create synergistic partnership announcements that capitalize on partners’ user bases

  • Events: liaising with third parties to source and facilitate and manage AMAs, webinars, and conferences

  • Digital: expanding reach and driving leads through the likes of Adwords, SEO, and paid social (facebook, google, instagram, tiktok), while optimizing content and channels for conversion via web

  • Social Media: managing community managers, influencers, and social media team to ensure consistent and effective communication across all social channels

  • User Acquisition: managing and implementing creative approaches and growth-hacking techniques to attract prospects and boost acquisition of ADD’s solutions

The ideal candidate has:

  • Solid understanding of crypto/blockchain technology, ecosystems, and applications

  • 4-5 years experience in a marketing position, either client or agency side

  • Keen understanding of digital marketing practices, including Adwords, SEO, paid social, web analytics (Hubspot experience preferable)

  • Strong technical writing capabilities

  • Remarkable written and verbal communication skills

  • Capability of working effectively and independently in a remote team environment

  • Capacity to responding to high-pressure incidents and able to face issues calmly

  • Ability to manage and prioritize multiple tasks and projects simultaneously


Benefits of working with ADD:

  • Work closely on industry-first technologies

  • Work remotely within a dynamic, rapidly growing start up

  • Close collaboration with leading projects and thought leaders in the space

  • Ability to own projects, deliverables, and grow within the organization

  • Mentoring and career progression opportunities across team and advisors

Submit your resume and cover letter below, or send to

At we celebrate differences, we believe that inclusion is critical to our success and that diversity brings value, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. is an equal opportunity employer.