Social Media & KOL Manager

Social Media & KOL Manager

Founded in 2018, SafePal is a cryptocurrency wallet that aims to provide a secure and user-friendly crypto management platform for the masses. Being the first hardware wallet portfolio of Binance, SafePal now serves more than 2.5 million users acros...

Job Description


  • Perform research on current benchmark trends, industry experts, competitors, and target audience
  • Design and implement social media strategy to align with business goals, identify strategic weaknesses, and make recommendations for improvements
  • Set key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs 
  • Generate, edit, publish and share engaging content (e.g. original text, photos, videos, and news) daily across multiple platforms such as Twitter, LinkedIn, Telegram, and YouTube, adapting content to suit different channels
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews
  • Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Twitter insights
  • Liaise with the marketing team to create and coordinate marketing strategies that work across different channels
  • Identify and build relationships with prominent influencers and thought leaders 
  • Develop and execute influencer marketing strategies and creative campaigns
  • Keep abreast of emerging trends, technologies, and influencers


  • Proven work experience within social media in the blockchain industry
  • Expertise in managing multiple social media platforms
  • Ability to deliver creative content (text, image, and video)
  • Familiarity with online marketing strategies and channels
  • Solid knowledge of SEO, keyword research, and Google Analytics
  • Ability to grasp future trends in digital technologies and act proactively
  • Maintains excellent writing and language skills
  • Excellent communication and presentation skills
  • Multi-tasking and analytics skills
  • Great time-management skills
  • Outstanding project management skills 
  • Located in the North America time zone

Job Responsibilities

  1. Independently responsible for the content update, release, management, and interaction of social platforms such as Twitter, Telegram, Instagram, and LinkedIn
  2. Track trending topics, identify hotspots, plan corresponding activities on social media and internal-media platforms to increase fans/followers as well as increase new conversions, achieve continuous social growth, and establish brand image;
  3. Expand and maintain KOL, media PR, advertising, and other channel resources, as well as effectively carry out public relations and promotional cooperation;  


  1. Experience in social media operations such as Facebook, Twitter, Linkedin, SEO, organic traffic experience, and                    familiarity with growth hacking strategies are preferred;
  2. More than half a year of experience in the blockchain industry, familiar with blockchain products and community operations
  3. Have good data analytical skills, strong researching skills, and logical analysis capabilities
  4. Native-level English listening, speaking, reading, and writing abilities, meticulous and rigorous work, a strong sense of responsibility;
  5. Cheerful personality, good at communication, goal-oriented, team spirit, strong resistance to pressure.
  6. Bonus points for additional language abilities, photography skills, and videography skills

If interested, please feel free to email us your CV/Resume at